Once again, BuzzFeed is showing us it’s serious about being a respected news organization despite the fluff pieces it’s so infamous for. That’s why the viral/social Web machine announced to the universe Monday that it’s adding a Pulitzer winner to its newsroom as well as an investigative journalism team.
The New York Times’ Leslie Kaufman broke the news that Mark Schoofs, previously of the hard-hitting nonprofit journalism venture ProPublica, would be heading up a brand new team of “about a half dozen reporters” for his BuzzFeed beat, which will boast stories alongside titles such as “10 Times Obama Said Signing Up For Obamacare Sucks Today” and “The 17 Worst Things About Being A Girl.”
Schoofs’ hire is one more indication that the organization is aggressively trying to shape its image so that they’re not written off as a source of blather predominantly shared among teens and young adults, and nonsensical lists, at least not entirely (for the record, I enjoy the blather and lists in small doses).
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